Here’s the article that prompted me to finally create this site. This is from Seth Godin, who is a genius. Fear of shipping Shipping is fraught with risk and danger. Every time you raise your hand, send an email, launch a product or make a suggestion, you’re exposing yourself to criticism. Not just criticism, but the negative consequences that come with wasting money, annoying someone in power or making a fool of yourself. It’s no wonder we’re afraid to ship. It’s not clear you have much choice, though.